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CSR

Taking the High Road for People and Planet

As a long-standing leader in the transport and tourism industries, Springbok Atlas Charter is committed to responsible business and responsible tourism. We have an integrated approach to this that we call the Springbok Atlas Charter “High Road Initiative”. This cohesive, multi-faceted programme includes our:

  • corporate social investments
  • green initiatives
  • employee development programme
  • sponsorships
  • health and safety programme
  • enterprise development initiatives

When it comes to Our Community – We’re taking the High Road

Donor to the Imperial and Ukhamba Community Development Trust

As part of the Imperial Holdings Group, Springbok Atlas Charter makes an annual donation to the Imperial and Ukhamba Community Development Trust, which currently supports 7 under-resourced schools serving children from informal settlements in Johannesburg. This long-term support includes teaching aids and materials; educator training and educational programmes; as well as infrastructural and environmental improvements.

University of the Western Cape SRC

Springbok Atlas Charter sponsors the transport for the SRC of the University of the Western Cape.

Trees for Tourism

We like to show our appreciation for our clients in a positive and meaningful way. Rather than the run-of-the mill corporate gifts, we purchase trees on their behalf. We do this through Trees for Tourism, a platform that benefits both carbon offsetting and biodiversity conservation through a reforestation project.

Springbok Atlas Tours & Safaris community visits

As the transport provider for Springbok Atlas Tours & Safaris, Springbok Atlas Luxury Charter enables guests to visit and support various community projects in South Africa and Namibia.

Local Community Support

Springbok Atlas Charter has depots in Cape Town, Johannesburg, Durban and Windhoek, and each branch is active in their own community providing transport sponsorship, employee volunteerism and other support. An example of this is that our Cape Town branch opens it’s environmentally-friendly eWASHA bays to the Woodstock Police Station enabling about 10 police vehicles to be washed for free each day using recycled water.

SABOA Road Safety Campaign

View the road safety campaign presentation.