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Springbok Atlas ranked in the Top 10
Springbok Atlas has been ranked among the top ten strongest South African tourism brands by international tour operators in the Southern African market, according to results in the SA Tourism Update marketing index survey completed in July 2009. The Marketing Index was conducted in association with Grant Thornton and SATSA. SAA ranked the strongest brand overall, and other tourism brands listed included game lodges such as Singita and Mala Mala and the hotel groups Protea Hotels, Sun International and Southern Sun. Over 100 overseas tour operators participated in the survey.